About Rishmita
MARKETING PORTFOLIO: PDF
"Brands are built with publicity, and maintained with advertisement"
- Al Ries & Jack Trout, 22 Immutable Laws of Branding
Most B2B brands are not able to tap into the benefits of publicity and media planning and rely majorly on advertisements for marketing their services.
With a background in magazine publishing and influencer marketing, I help B2B brands establish their brand authority using vehicles of thought leadership and publicity through content publishing.
Giving a Voice to People and Brands
Storytelling is by far the most underrated skill when it comes to business. A trained journalist, fiction writer and published author, I thrive on telling the right stories to the right audience.
Most marketer do a fair job at covering the whats and whens of a brand, but what often really moves your audience is the hows and whys.
The Philosophy of Meaningful Marketing
Research shows that exhibiting pro-social behaviour through your branding directly elevates your brand and your consumer's moral obligations. Most brands fall short on exhibiting the different ways they're contributing to the greater good of our society and world.
My philosophy of 'meaningful branding' gives brand an upper edge by telling the stories of how they're making a difference and driving social change.
PUBLISHED WORK : JOURNALISM PORTFOLIO
I started my career as a journalist to give a voice to people and shine the light on stories that have the power to drive social change.
From reporting on cultural misogyny, islamophobia and religious misdirection - to covering local stories, on the slum rehabilitation, I have told stories with the intention to provoke a response toward positive societal change from the audience. A cause that I continue to promote through my branding and content marketing activities in the form of 'meaningful marketing.'
rishmita.jaich@gmail.com | +353 899839258